ROI: Portfolio dashboard
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Box Office

Box Office

The ROI battle between blockbusters and indies: how AI maximizes profit

Blockbusters get the headlines, but original stories often deliver superior ROI. We break down the financial data behind greenlight decisions and show how AI helps studios back the right projects.

2 Aug 2018 · 8 min Read article
Gender inequality: Bechdel Test results
F/M
Gender

Gender

ScriptBook’s AI gender measure confirms gender inequality in film

Male presence dominates in filmed entertainment — and now the data proves it. ScriptBook’s Gender Equality Measure analyzed thousands of screenplays. The results are stark.

24 Nov 2017 · 5 min Read article
AI and creativity
C
Creativity

Creativity

Artificial Intelligence and the myth of it killing creativity

The fear that AI will replace human creativity misses what actually happens when writers use AI as a tool. We debunk the myth with real examples from the ScriptBook development pipeline.

3 May 2018 · 6 min Read article
Robot hands typing
AI
Storytelling

Storytelling

Man and Machine: AI as (co)-creator in storytelling

After more than half a century of research, artificial intelligence has finally entered its useful age. How machines and humans are becoming co-creators in narrative — and what that means for the future of screenwriting.

5 Nov 2018 · 7 min Read article